“The Juventus soul is a complex way of feeling, a mix of sentiments, education, bohemianism, happiness and affection, the will to exist and improve ourselves constantly”
ENRICO CANFARI
The message of one of the Founding Fathers is aligned to Edoardo Agnelli’s motto of 1926, the year of the second Scudetto (the first under the Agnellis), “Everything that is done right can be done better.” This is the explanation of the extraordinary success of the club over 120 years.
“Juventus is the companion of my life. it’s an emotion. I am moved when I see those black and white jerseys run on the field, and I am moved when I read the letter J in the newspapers. I always think it refers to Juventus.”
GIANNI AGNELLI
In its long and successful past, which is intertwined with a century of Italian history, Juventus F.C. has often been associated to the so-called “Juventus Style”, a term that has sometimes raised doubts and criticism, as if it had no reason to be used. In these pages, the author focuses on the occasions when, over the years, the Club has stood out – on the field and outside the field – for its elegance and the ability to engage with its opponents always in a positive and sportsmanlike way. In other words, he focuses on its “Style.” The author also portrays the Agnelli dynasty, which has always had a great impact on the successes of the team and of Italy. The members of this important family, like the club they have led, have gained international respect, which is not so common. It is also thanks to them and to their teachings that Juventus, after the 2006 scandal, has been able to rise again from its ashes, just like a phoenix. A Matter of Style is a narration by a proud Juventus supporter, fond of football history, but it is also the detailed account by a professional who tries to shed some light on some recent events, in order to get to the real and clear truth, despite the numerous difficulties.